Idle Beer
2023
Idle Beer, located in a historic Cadillac showroom, was conceptualized through an extensive brand naming and design exploration. The driving ethos behind the brewery is to Slow Your Roll and Ease Up - relatable mantras for all of us striving and empowering one another to be more mindful and relaxed, especially over cold beers. Intentional effort was made to pay homage to the space, its history, and the spirit of San Antonio.
We worked closely with the interiors and construction teams during the entire concept and development process towards a unified vision. The identity permeates throughout the entire brewery with murals, neon signage, and even custom ceramic tiles based on the brand pattern.
Services
Identity, Signage,Wayfinding
Collaborators:
Keith Davis Young,Lauren Dickens